Business Card Design Tips

Register New Account
Log In to Your Account
View Shopping Cart

Double Sales Potential with Double-Sided Business Cards


by Christopher J. Brunner

Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so typical, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.

How do your clients feel about your business card?

Put yourself in their shoes...
  • Is it valuable?
  • Does it solve a problem?
Take advantage of the extra real estate on the other side

Most business owners fail to utilize the backside of their business cards. The back side is prime space to include important facts, offers and information that help sell your company or service to the holder. Including valuable offers or incentives on your business card will make it worth holding on to.

See Other Side

Include a call to action for the holder to turn the card over. Such as "Turn this card over for a special offer" can go a long way to getting them to see the backside of your business cards.

Now that you have their attention, reel them in with a:
  • Survey, redeemable for a free gift
  • Punch card for frequent clients
  • Valuable coupon
  • URL to a special webpage targeting business card recipients
Research your sector to learn what marketing lingo will flip their switch and turn them on to your company. Give them what they want! Even if you only hand out 50 cards using this technique, you've just created 50 opportunities for new business. Just imagine the possibilities that would come with having 1000 highly effective business cards in circulation.

Now that you've found the secret recipe for business card marketing success, hand those cards out wherever and whenever you can. The more you hand out the better chance you have of gaining another customer, and ultimately, earning more money for yourself and your company.

Order your GreatFX business cards now!

Copyright © 2004-2009, GreatFX Business Cards. All rights reserved.

Publish and Reprint Rights