How to Turn Your Folded Business Card into a Mini Brochure

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How to Turn Your Folded Business Card into a Mini Brochure

by Linda Elizabeth Alexander

Are you looking for a cost-effective yet profitable alternative to your four-color glossy brochure?

Consider printing a variation on the business card known as a "folded business card" or "mini-brochure." Here are some more tips for designing and using these enhanced cards to bring a measurable return on your investment.

Always include an offer in any folded card you design.

This can boost response rates by as much as 1000%! With a folded cards, you can include your offer AND your contact information. Include a coupon or survey to return for a free gift. Prospects will hang on to your card longer than others of little value.

Explain who you are, what you do, and why you're different.

Like any other promotion, a call to action is necessary in order for your clients to respond. Don't leave them guessing; tell them what to do. "Call today for your free consultation." "Return this coupon by May 20 for 20% off your next order."

Add your photo to the folded card for even more impact

With your headshot and your tagline printed on the front of the card, it is as if you are talking directly with your prospects, and they will remember you for it. The photo isn't a new idea yet it's highly underutilized.

Be sure to use a professional photo, not one your buddy took of you on the basketball court last weekend. Photographers who specialize in models and actors are perfect for this.

What's in it for them?

A mini-brochure offers at least four times the space of a regular business card. However, it is quite a bit smaller than a full-sized pamphlet, so you must choose your words carefully. Boil down your folded business card to omit anything that doesn't communicate to your market or add to your offer.

Don't just tell about yourself; tell your prospects how your company will help them:

Do you have extended hours?
Are you available on weekends?
Do you honor your competitors' coupons?

If so, let let your prospects know about it. Stress benefits of doing business with you.

Once you are finished with your designs, upload them to a commerical folded business card printer who will print and score the cards for you. Free shipping and three print options are available.

Finally, use your business cards! They don't do any good sitting on a shelf in your office. Carry them with you at all times so that whenever you meet someone, you'll have them handy. Include them with all written correspondence, hand them out with samples or corporate gifts, and of course, give them out at networking and other social functions.

Order your GreatFX folded business cards now!

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