Color Theory and Business Cards
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Leverage the Power of Color to Your Marketing AdvantageOf all the forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. Our very survival depends on the ability to identify necessary objects and/or warning signals from colors that we relate to them. Often called the "silent salesperson," color must immediately attract the holder's eye, convey the message of what the business is about, create a brand identity, and most importantly help to make the sale. Much of the human reaction to color is subliminal and consumers are generally unaware of the persuasive effects of color. Below are some emotional associations that people tend to associate with certain colors. These are important to keep in mind in order to create an effective business card that will appeal to the holder on a subconscious level. Don't try to reinvent the color wheel. Use color combinations to your advantage! Blue   
Blue is often considered to be the safest global color. Blue symbolizes peace, tranquility, stability, trust, truth, confidence, conservatism, knowledge, power, integrity, security, cleanliness, sky, water and cold. Blue can slow the pulse rate, lower body temperature and reduce appetite. Blue is considered a business color because it reflects reliability.
Black   
Black can be seen as the color of authority and seriousness. Black symbolizes power, wealth, elegance, sexuality, secrecy, sophistication and formality. Black is one of the most mysterious colors and often evokes feelings of class and elegance.
Green   
Green is one of most-often cited favorite colors. Green symbolizes nature, environment, health, luck, money, youth, vigor and generosity. Green is a healing color, the color of nature. It is often worn in operating rooms by surgeons.
Orange   
Orange is a fun and playful color, not to be used to convey a serious message. Orange symbolizes balance, warmth, enthusiasm, vibrancy is demanding of attention. Orange, along with red and yellow have been shown to exert a measurable effect on the autonomic nervous system, which stimulates the appetite.
Purple   
Purple is a good color to use when targeting younger customers such as children. Purple symbolizes royalty, power, luxury, spirituality, dignity, nobility and enlightenment. According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.
Red   
Red is the warmest and most energetic color in the spectrum. Red symbolizes passion, provocativness, excitment, dynamics, speed, strength and urgency. Red enhances human metabolism, increases respiration rate and raises blood pressure.
White   
White is what we see when all colors come together in perfect balance. White symbolizes purity, simplicity, cleanliness, peace, precisioness, innocence, winter, snow, good, sterility, and marriage. White is often used in the medical industry and is also associated with healthy foods and dairy products.
Yellow   
In nature, yellow is one of the most unignorable of colors. Yellow symbolizes joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, spirituality and inspiration. Studies show that most American prefer yellows that are sunbaked and warm, such as a sunflower petal.
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