Business Card Design Sample #59 - Newtech Performance

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Designer: Genie Hawkins
Company: Newtech Performance
Location: Hayward, CA

Images displayed with expressed written permission.

I like the look of this card with the yellow Corvette nicely contrasting against the deep black background. The electric blue lettering of the logo along with hints of red are associated with speed and efficiency. Genie did a great job of putting this package together to represent Newtech Performance speedshop as a leader in performance auto parts in the San Fransico bay area.

In their own words…

“In designing Nick’s card, I was trying to create a unique card that would stand out and convey the quality high tech/high performance aspect of Nick’s business. That’s why we went with the black background on the front, with the shiny UV coating, and the back. People don’t often receive black business cards – usually a pile of white ones – so we thought the black would be more dramatic and stand out.

We used a Corvette to show Nick’s specialty – powerful high performance cars. We needed a basic map to the business, which we placed on the back, along with authorized logos of certain companies Nick utilizes in his business that would be familiar and desirable to prospective clients. We were just very happy with the way the design came together.

Using your website was great – very easy to place the order and upload the files; and I found your Photoshop layout and instructions extremely helpful and easy to follow. I had previously ordered cards from your site and was very pleased with the product you delivered.”

–Genie Hawkins